Here are 10 tips to consider when reaching out to the press. Getting attention is always great for keeping your business at the front of people’s minds. Make sure you know how to gain publicity by professionally communicating with your customers and potential customers. By reaching out to them and knowing what to say when you do, you will strengthen your PR communication. Understanding deadlines and lead times, doing your homework, designating a media spokesperson, and being friendly with the press are all examples of what you can do to build positive publicity.