22 October, 2012 - - News -

A recent survey of restaurants conducted by MillerPulse shows that quick-service restaurants have recently had an increase in sales over full-service restaurants, which have continued to struggle since late 2011. MillerPulse infers that this trend is a result of consumers thinking more economically, rather than spending freely. Despite this recent trend, full-service restaurants continue to […]

22 October, 2012 - - News -

Backing up business data on the cloud appears to be a trend that has reached a tipping point and become the new normal. Not all businesses should totally rely on cloud data storage, however. Businesses that must store a large amount of data should not use the cloud. The reason—the massive download should you need […]

22 October, 2012 - - News -

According to recent studies, smartphone customers use companies’ mobile sites more for customer service than purchases. According to the study, customers are mainly concerned with loading times when browsing a company’s website on a smartphone. Other things customers look for on mobile sites are operating hours, store directions, store contact information, and product information. Read […]

18 October, 2012 - - Uncategorized -

A sign is no longer just a well-placed graphic and slogan in today’s retail advertising world. Retail businesses are increasing the number of digital signs in their stores. Many of these signs are not just digital but also allow for the customer to interact with them. If you are behind on the digital trend, this […]

18 October, 2012 - - News -

An article at The Entrepreneur describes seven inexpensive ways to improve the appearance of a small retail location. The article’s two general strategies involve creating an illusion of space and using existing space more efficiently. Ways to simulate additional space include painting an accent wall, installing false windows, and avoiding clutter. Adding lighting to remote […]

18 October, 2012 - - Uncategorized -

Showrooming, when shoppers visit a brick and mortar store to examine a product and then shop for lower prices online, can be combated without using armed guards and lie-detector tests. CrossView, a cross-channel commerce solutions and retail technology provider, conducted a study that shows the best way to stop showrooming is to allow customers to […]

18 October, 2012 - - News -

Everyone is drinking the IT system koolaid when trying to create the “perfect” customer service experience. Just like CRM, companies are buying into these hat tricks and operating systems that do not engage the customer or insure that his needs are being met. The customer service representative has been replaced with programs and elaborate algorithms […]

17 October, 2012 - - News -

If a person you did not know came up to you and asked you if he or she could borrow your car, would you say yes? What if you had read or seen their internet profile first? It seems that many companies are making money by using online reputation as a means for connecting perfect […]

17 October, 2012 - - News -

Being a great salesman can be difficult for an introvert. But sometimes the training of a salesman can bog down the natural instincts of a person. Sometimes a buyer just wants to be talked to by an adult and not listen to the robotic questions and prodding of a technically perfect sales bullet points. Talk […]

17 October, 2012 - - News -

With the growth of technology comes the need for business to form a new strategy when dealing with customers. Businesses will need to focus on how their marketers share information, and through what device their customers are most likely to receive that information. Often, shoppers like to research information themselves, so companies have to make […]

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