27 November, 2012 - - News -

Advertising on Facebook can be a great way for a business to get their name out to potential customers; but before purchasing Facebook advertisements, there are several things business owners should know. Consider the cost in relation to the number of visits your businesses website will possibly receive, where each ad will send a person […]

27 November, 2012 - - News -

Small business owners are often pressed for time, yet in today’s marketplace they cannot afford to be without an online presence. In the past, business owners have been forced to use many different companies to handle the different aspects of online marketing. Luckily, many tools are available to provide an easier way to increase their […]

26 November, 2012 - - News -

Having good reviews on products is essentials for any online business. That especially includes businesses catering to Millennials who are notorious for shopping at a location and telling their friends about it. Millennials tend to shop based on where their friends shop and according to what their friends by, which makes word-of-mouth is extremely important […]

26 November, 2012 - - News -

More and more customers are taking advantage of smartphone technology when they walk into a retail store. As a result, businesses need to keep up with the latest trends in technology and know what their customers expect when they come in. Many companies are coming up with innovative ways to engage their customers while they […]

26 November, 2012 - - News -

People often shop for themselves to either to reward themselves after a positive experience, or to soothe themselves after experiencing something negative. The psychology behind these two behaviors are related but very different and mostly depends upon the certainty one feels in their emotions, with most people more likely to treat themselves when feeling uncertain […]

23 November, 2012 - - News -

There has been a huge surge in the number of people sharing their support for businesses on social media sites, especially for many large restaurant chains. This is due to those restaurants focusing less on seeking new fans for their brand and more on engaging with current customers. One way they have done this is […]

23 November, 2012 - - News -

According to a recent study by NPD Group, young adults between the ages of 18 and 34 are eating out at restaurants about 20 percent less frequently than their counterparts from 2007. This unprecedented downturn is believed to be a result of the most recent recession; this age group’s current unemployment rate is nearly three […]

23 November, 2012 - - News -

Companies relying on telephone-based marketing strategies may risk losing sales if they respond too slowly to inbound calls. According to a recent study by call-management system vendor Ifbyphone, long wait times encourage as many as four of every five potential customers to consider leaving a given brand. However, companies responding to an inquiry within 60 […]

22 November, 2012 - - News -

Malicious malware can be lurking in unexpected areas online. The places that seem safe, such as a religious site, could give internet users a false sense of security. The perpetrator can attempt to masquerade as a trusted family member or friend. It may not occur to the internet user to question the motives of an […]

22 November, 2012 - - News -

In recent years, there has been a significant increase in the number of prepaid cards used by consumers; from prepaid debit cards to gift cards at individual stores. For a business owner, it can be quite profitable to provide these cards for your customers, but certain steps must be taken to avoid any type of […]

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