6 November, 2012 - - News -

Businesses can go about retrieving more insight and information from customer interactions in many ways. One way would be to research a particular topic before discussing it with a customer to see what they know that you may not be aware of yet. Areas of inquiries should be brought up, along with the appropriate responses […]

6 November, 2012 - - News -

Despite the struggling state of the US economy, a study from RetailMeNot has revealed that parents of school-aged children are spending a small fortune on their children’s sporting supplies. In fact, 21% of parents report spending over $1000 on sporting goods and apparel for each child throughout the year, with an average reported expenditure of […]

6 November, 2012 - - News -

The internet can be a great way for small businesses to engage their clients: if they take the time to do it right. The trick is to be personable, friendly, and connect with potential customers. A business that wants to establish meaningful relationships with customers can take many cues from how they maintain their own […]

5 November, 2012 - - News -

Top retail brands are experiencing limited gains due to three unfortunate trends. First, commodities come at a higher price, which means spending has to be cut back in order to maintain their normal prices. Second, consumer spending is constrained due to income growth being slow over recent years. Third, social media is on the rise […]

5 November, 2012 - - News -

Grocery stores, convenience stores, and drug stores are recently taking some of the market share away from restaurants by providing ready to go freshly cooked meals. While restaurants have always been competing against one another for customers, they should be planning on how to compete against the loss of business to nontraditional opponents as well. […]

5 November, 2012 - - News -

Businesses benefit from showing customers that they are trustworthy. First, before a business can be trusted, the concept of trust must already be well established for a business. Trust needs to be communicated in a way that resonates with clients personally, either through a connection with other well-trusted companies or client testimonials for example. Next, […]

2 November, 2012 - - News -

The meaning of social shopping differs between consumers and brands. A study reveals that most of the consumers prefer shopping only after reviewing what the users who have already used it have to say. This is done either through social networking sites or through blogs. Email marketing still holds even greater promise for social shopping. […]

2 November, 2012 - - News -

“Customized Pricing”; a practice starting to be used by grocers, involves offering lower prices and discounts tailored to some buyers and their buying habits. The article discusses fairness, privacy, and the impact on prices in general as well as on the retail industry. Opinions of both consumers and those implementing this practice are heard. Read […]

2 November, 2012 - - News -

According to a poll by BDO, a financial consulting firm, many retail CFOs are not that interested in showrooming. Instead, 88% are more worried about consumer confidence related to the presidential election. A quarter stated that their priority is improved customer service; another 25% are improving returns and pickups in stores. Others prioritize having exclusive […]

2 November, 2012 - - News -

Communication software company Hybris has announced the results of its US 2012 survey on social media and shopping. The survey analyzed consumers’ feelings towards retailers and their social media channels. Results found that 65% of consumers do not use retailers’ social media sites for product and price information, instead going to their websites or stores […]

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