1 November, 2012 - - News -

Retailers are working primarily on five ways to attract and keep customers. The services being looked at and developed are providing superb customer service, anticipating the individual needs of the customer, training employees, getting rid of confusing and difficult voice menus, and being positive and helpful to customers. Customers that encounter retailers working on these […]

1 November, 2012 - - News -

The concept of “Cause Marketing,” involves the collaboration of a for profit organization with a non-profit organization for mutual benefit, usually in the form of cooperative marketing. This type of community outreach is very different from plain old corporate donation. Cause marketing is a relationship not based on sponsorship or donation. Read the full article […]

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