23 August, 2013 - - News -

Thanks to consumers’ increasing use of smartphones and their desire to be economical, consumers are changing they way they shop. Now, more and more consumers are engaging in a shopping technique called “showrooming” — comparing prices on their smartphone while they’re shopping in a store. In fact, more than 58% of smartphone users and a […]

23 August, 2013 - - News -

Businesses of all sizes need feedback from their customers so they can provide good service and stay ahead of the competition. While business often attempt to acquire such data by bombarding customers with requests to fill out surveys and take follow-up phone calls, there are other, less bothersome ways for businesses to gauge customer opinion. […]

22 August, 2013 - - News -

Many people wonder why stores ask customers for their zip code. It turns out that companies are often able to combine personal shopping habits and other statistics with a customer’s zip code to find out exactly who they are marketing to. Using a zip code allows a company to identify customers approximately 87% of the […]

22 August, 2013 - - News -

Daily restaurant deals are still a great hit with consumers. Marketers have found that offering coupons to customers not only increases customer loyalty, but helps to attract a wider range of consumers. And studies show that even when consumers use their coupons, they are likely to spend more than the value of the deal.  Read […]

21 August, 2013 - - News -

Businesses owned and run by baby are becoming increasingly aware of the importance of social media marketing. Rather than hiring people their own age, should they be hiring Millenials–the generation that grew up with social media technology–for social media jobs? A recent report by Adweek suggests that having Millenials involved with social media campaigns may […]

21 August, 2013 - - News -

Wondering what the seven fasting growing industries of 2013 are, and what’s fueling their growth? Then you need to check out this infographic pronto. Some of the fastest growing industries include: green & sustainability; online and for-profit education; social networking games; and mobile apps. These are the industries that are helping to lead the US […]

20 August, 2013 - - News -

While most of the economy continues to struggle to rebound from the recession, Amazon.com has experienced enough growth to warrant adding 5000 new jobs. The online retailer will be adding these full time jobs at 17 fulfillment warehouses across the nation. Amazon also plans to open 5 more facilities this year despite taking losses in […]

20 August, 2013 - - News -

Parents of school-age children are expected to spend in excess of $25 billion on ‘back-to-school’ shopping supplies this year, and a majority of them will use online comparison shopping in an attempt to stretch their already strained budgets. In order to attract these budget conscious consumers and their socially conscious students, retailers will need to […]

19 August, 2013 - - News -

The advent of real-time advertising and marketing, in conjunction with smart-phone apps, has caused a significant increase in the number of impulse buyers. A recent study of girls aged 6-16 has shown that nearly 80% of women would buy a desirable item from an app advertisement immediately if they had the means to do so, […]

19 August, 2013 - - News -

Two woman featured on this year’s “Forbes list of the 100 most powerful women,” Sara Blakley and Tory Burch, exemplify how people can work their way from the very bottom to the very top in retail, regardless of name, background or ethnicity. Blakely, the founder of Spanx, started by selling fax machines, while Burch literally […]

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