16 August, 2013 - - News -

When designing marketing campaigns, online sales are key and hitting the mobile user sweet spot is more important than ever. Blogger Artemis Berry shares a few sites that have really caught his eye lately for successfully doing just that. Winners include interior design supplier One Kings Lane for their ipad app, Home Depot for the […]

16 August, 2013 - - News -

Seemingly unaffected by the recession, pet spending in the US continues to rise, with experts expecting people will spend more than $62 million in 2013. The rise in pet spending up may be attributed, in part, to the record number of young people owning pets. While veterinary care still takes up most of the spending, […]

15 August, 2013 - - News -

According to a recent study on the future of retail conducted Cap Gemini, consumers expect the retail shopping landscape to change dramatically by 2020. Over 50 percent of respondents, for instance, believe that by that date retail stores as we now know them will simply be used to showcase products to be ordered online. Read […]

15 August, 2013 - - News -

Powered by social media sites, our online lives are becoming increasingly collaborative. However, our online commerce experience is still a solo venture. E-Tailers looking to branch out into collaborative online shopping have found the task of recreating the feel of real life shopping a challenge, mostly because the software just hasn’t been designed to tackle […]

14 August, 2013 - - News -

The current GDP model has historically excluded such things as research and development and production costs associated with television, music and motion pictures. Starting July 31, these factors will count towards economic output. This marks a major shift in the manner that we measure our economy. Data from 1929 until the present will be added […]

14 August, 2013 - - News -

Ace Hardware in Palo Alto, CA has started a program using peer-to-peer sharing. Called The Repair Cafe, the program allows customers to bring in broken items to be repaired free of charge. Programs like this are interesting from a marketing standpoint because they allow businesses to better understand their target audience. In some cases, such […]

13 August, 2013 - - News -

Amazon has found a new target market: baby boomer health and beauty products. The online retailer has opened an online store completely dedicated to health and beauty health products for those 50 and older, thinking that people over 50 years old are more financially stable and have more discretionary income at their disposal. So doing, […]

13 August, 2013 - - News -

According to a recent study, dads are becoming increasingly attached to their mobile phones, and it’s having an impact on the way they shop. Statistics show that “mobile dads” are more likely than women to: want in on mobile alerts; act on mobile coupons and promotions; and even recommend online deals. Read the full article […]

12 August, 2013 - - News -

Facebook is currently testing a method that will allow businesses to collect data on their customers’ in-store movements so they can be more effective at marketing. It works by allowing customers to connect to Wi-Fi while in a store and connecting them to the business’ Facebook page. Once a customer checks in on Facebook, the […]

12 August, 2013 - - News -

An online startup is reinventing the way footwear is sold. Joker’s Closet, run by Ashley Ebner, has developed an online platform that allows customers to co-design products from the cut to the design, colors, and fabrics. The result is a one of a kind piece that, though true to the brand, is unique to the […]

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