24 October, 2013 - - News -

What do brick and mortar retailers need to do to keep customers waiting in their lines instead of going online? With a little originality, knowledge of social media, and terrific customer service, retailers can transform old-fashioned, real world shopping into a rewarding experience people look forward to and enjoy. Read the full article here: Omagh […]

23 October, 2013 - - News -

Showrooming is a new trend among consumers where people go into stores to see a product and then pull out their cell phone to find a better price online.While customers expect local stores to be able to match the prices they find online, the reality is that is not usually possible. So, where’s the middle […]

23 October, 2013 - - News -

With tablet use on the rise, retailers need to make sure they take advantage of new ways to provide shopping experiences for mobile users. This article discusses several ways retailers can boost customers’ e-commerce experience, including providing responsive design and giving customers the option to pay via tablet and arrange delivery, among others. Read the […]

22 October, 2013 - - News -

With showrooming becoming an increasing threat to retailers, many companies are working on strategies to get more people to buy their products when they first come to look at them, rather than going and buying them online or elsewhere. In this article/video, Jim Okamura discusses strategies for combatting showrooming, focusing especially on the importance of […]

22 October, 2013 - - News -

Have you ever wondered how to turn those drop-in customers into loyal regulars and increase the frequency of customers visits? This article offers a unique approach to building a loyal customer base built off the tried-and-true loyalty program strategy. It asks you to think beyond traditional promotional methods. And yes, it does work.  Read the […]

21 October, 2013 - - News -

We all know that online shopping took off and left the runway years ago, but what effect has that had on businesses? Today, business have a single clear option: adapt or die. Read how some clothing retailers are dealing with this new online playing field and using it to their advantage. Read the full article […]

21 October, 2013 - - News -

In today’s age, customers expect to be offered personalized products and services which put their needs at the forefront of the retail experience. This article offers several strategies for pampering consumers and making them feel important, including knowing their names, creating offers just for them, and allowing them to pick up items at locations of […]

18 October, 2013 - - News -

On September 10, Walmart announced a new program that will allow customers to trade in their smartphones to earn immediate credit towards a new smartphone purchase. The program started on September 21, and customers can earn as much as $300 in credit. Walmart hopes that this program will draw new customers by providing competitive value […]

17 October, 2013 - - News -

With a mere 70 million users, Pinterest may be nowhere near as big as social media behemoths Facebook and Twitter, but marketers might get their best ROI using the online pin-board. Research conducted by Vision Critical labeled Pinterest the social network most likely to produce “spontaneous purchasing.” Brands like IKEA have already used Pinterest marketing […]

17 October, 2013 - - News -

Mobile technology, from smartphones and tablets to PDAs, are key to connecting businesses with customers. A recent survey has shown that 44% of smartphone owners use their devices to find retailers, a percentage that has increased 32% over the past year. At the same time, many businesses are failing to take advantage of mobile’s potential. […]

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