11 December, 2013 - - News -

Understanding why consumers search for products online can help retailers improve their website design and make better promotional choices. In this article, esteemed business analysts Tony Russell-Rose and Stephen Marki describe five basic kinds of consumer behavior retailers would do well to understand: locate, verify, monitor, compare, and explore. Read the full article here: Understanding […]

11 December, 2013 - - News -

Google has been doing a lot recently to improve both its customer service and the online shopping experience, and now it’s gone one step further, incorporating purchase delivery data into your search results. Gmail users simply have to type “my purchases” into Google’s search bar while logged in to discover precisely what they’ve recently ordered […]

10 December, 2013 - - News -

Trying to move your business out of startup mode and go from planning to doing? This article offers five tips to help you do just that. Realizing the importance of delegation, picking your battles wisely, and creating timelines and a sense of urgency around your business are just some of the the ways to grow […]

10 December, 2013 - - News -

If you’re looking to improve your business’s customer service, there are a number of things you can do. First and foremost, you need to try to think like a customer: do as much as you can to learn what’s its like for the customer who interacts with your business. Afterwards, talk with your employees and […]

9 December, 2013 - - News -

In this insightful video on the state of the American retail industry, Bloomberg Businessweek interviews top executives at five major corporations: JP Morgan Chase, Walgreens, Fifth and Pacific, Panera Bread and Patagonia. The video provides an insider perspective on changing customer attitudes, how the economic downturn has affected the retail industry, and how technology has […]

9 December, 2013 - - News -

According to a recent survey, 80 percent of consumers would be willing to share their mobile location data with companies in exchange for useful push messages. However, they would only be interested in doing so with brands they really enjoy or trust. Find out precisely why respondents say they want to receive texts from brands, […]

2 December, 2013 - - News -

Making purchases have never been so easy. In a move that takes impulse buying to a whole new level, MasterCard is now teaming up with popular magazine companies to allow consumers to purchase what they see instantly by click on a small icon right on their digital advertising pages. MasterCard, however, is only one of […]

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