7 February, 2014 - - News -

Interested in the technology of tomorrow? Facial recognition is it. Retailers and other big companies plan to use smartphone applications to make buying and selling quicker, easier, and safer for consumers everywhere. At this point, they’re just awaiting official government approval before moving forward with what could be revolutionary retail technology.  Read the full article […]

6 February, 2014 - - News -

While consumers enjoy websites that provide product images, too many images can overwhelm shoppers and cause them to stop shopping, according to recent research. Indeed, providing too many options make it harder for consumers to decide what to buy, and may negatively affect the likelihood of purchase. The researchers suggest e-commerce sites should emulate Apple’s […]

6 February, 2014 - - News -

Changes Google has made to its Gmail interface have made it increasingly difficult for email marketers to reach users and track who opens their emails. By creating folders within Gmail that specifically collect promotional emails, Gmail has made it easier for users to ignore marketing emails, which has resulted in a diminishing return on investment. […]

5 February, 2014 - - News -

The future of retail is looking increasingly personalized and increasingly automated, according to Chief Marketing Officer Jonathan Levitt. Levitt believes such personalization will take place across all retail channels, creating a single shopping experience customized to the consumers preferences. Meanwhile, automation will help ensure in-store efficiency and allow sales associates to focus on interacting with […]

5 February, 2014 - - News -

Every company is looking to figure out a way to upgrade the in-store retail experience that they offer their customers. But is there a single key to success? Yes—personalization. Read on to discover some great strategies for personalizing the in-store experience—from empowering customers to providing feedback opportunities and more! Read the full article here: Infographic: […]

4 February, 2014 - - News -

What does the future hold for retail? According to Bernard Luthi, CMO of burgeoning e-commerce website Rakuten Shopping, retail is going to undergo a lot changes in 2014. How so? He believes retailers are going to begin entertaining consumers in order to attract their business, will plan inventory based on what people are tweeting about […]

4 February, 2014 - - News -

With the US economy still in recovery, and many people still struggling to find jobs, seemingly everyone is looking for a discount these days. According to Forbes, the 10 best cities in the nation for bargain shopping include New Orleans, Cincinnati, Philadelphia, Orlando, Las Vegas, and a number of other surprises.  Read the full article […]

3 February, 2014 - - News -

It’s hard to know when it’s time to make a big career change, whether it’s starting a small business or simply switching industries. Whatever you decide, it is important to work through self-doubt, and remember to take risks and accept change. Trusting your intuition and working with determination and a sense of urgency can make […]

3 February, 2014 - - News -

With metrics to track online marketing efforts and sales, businesses can now evaluate their performance like never before. Given that, it is especially important for businesses to track where repeat business comes from. Why? Because a relatively large percentage of business comes from that relatively small percentage of customers. Focusing efforts on marketing to repeat […]

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