17 March, 2014 - - News -

Email and social media are two popular forms of online marketing. While social media usage is generally free and its usage is growing more rapidly than email usage, email is by far the most popular activity for online users, and email marketing reaches more potential customers. It also offers better marketing features. Although social media […]

17 March, 2014 - - News -

Much so-called “reality” depends on perception, and the amount of busy-ness in your life is no exception. If you perceive yourself to be extremely busy and lacking in free time, you may create that reality for yourself.  The truth is you probably are giving yourself much more free time to engage in activities than you […]

14 March, 2014 - - News -

Consumer privacy and shipping disasters will be on the mind of most retailers during the 2014 year. With the shockingly disappointing behavior of the country’s two major shippers, FEDEX and UPS, many consumers were dismayed not to receive holiday packages on time. In addition, retailers must work to protect their consumer’s financial privacy and prevent […]

14 March, 2014 - - News -

Six major trends will affect retailer success during the 2014 shopping year. First, familiarity with customer needs and individualized marketing will be important. Multimedia usage to entertain the consumer while shopping will also increase, and smaller stores will see more growth than larger retailers. Analytics will continue to be important, and mobile purchasing platforms for […]

13 March, 2014 - - News -

Understanding the motives of post-holiday shoppers will help entrepreneurs to target their needs more effectively. First, most of these shoppers are looking for bargains. Many also have gift cards to use, so this can be a great time to win loyal new customers. They are also generally tired of hassle, so use soothing music and […]

13 March, 2014 - - News -

Each year, PNC estimates the expense of purchasing all the items listed in the Christmas carol “Twelve Days of Christmas.” The average price of five golden rings, for example, is about $750. In comparison, the cost of eight maids engaged in milking activities is approximately $58. The total cost of purchasing the carol’s criteria is […]

12 March, 2014 - - News -

As more customers voice their dissatisfaction with retail experiences openly on social media sites like Twitter and Facebook, savvy retailers need to focus on problem-solving and customer retention. Sometimes this may involve creative solutions or going the extra mile – or two. This level of customer service, though, is an important survival tool for reputable […]

12 March, 2014 - - News -

The holiday season may be over, but these tips regarding employee appreciation are still useful and important for business owners remember. Showing employee appreciation can be done through featuring pictures, stories, and reflections about employee involvement in the company. It can also be done in more tangible ways, like allowing employees flexible time off when […]

11 March, 2014 - - News -

In years past, traditional storefront Christmas displays featured elaborate holidays scenes and settings with carefully crafted figurines. In contrast, contemporary Christmas displays contain many of the same features as traditional displays but they are much more focused on marketing specific brands. Instead of drawing families together to walk down Main Street and focus on “the […]

11 March, 2014 - - News -

Some businesses are becoming increasingly concerned with showrooming—the process whereby consumers scope out products in brick and mortar stores, but then buy products online. This is a major challenge for stores that don’t have an online presence of their own. However, rather than becoming hostile in trying to fight it, the best strategy is to […]

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