10 March, 2014 - - News -

Customer indifference represents a major challenge that business leaders need to consider as part of their content marketing strategy. Looking for ways to actively engage with customers and keep them interested in different products can go a long way towards helping businesses achieve the results that they want. One key strategy to overcome indifference: contribution […]

10 March, 2014 - - News -

Many people “showroom”—find a product in a store, but then proceed to purchase it cheaper online using a mobile device—without even realizing it. This growing trend has been really hurting stores, as statistics show that almost as many people prefer show rooming to speaking with an actual customer service associate about the product. However, showrooming […]

7 March, 2014 - - News -

Mobile commerce is booming and is only continuing to grow. Just this past Black Friday, purchases from a smartphone or tablet accounted for a staggering 20% of e-commerce spending. What’s behind the trend? With so many people having smartphones and tablets, lots of companies are catching on and making mobile friendly sites and incentives like […]

7 March, 2014 - - News -

While many people visit stores to browse particular products, the majority of people leave without purchasing anything in store. The fix to this problem is something called “mobile queuing.” What does it mean? When a customer walks through the store or waits for personal assistance, they can use a brand-personalized app that helps them learn […]

6 March, 2014 - - News -

It is estimated that mobile retail will total $707 billion in global sales by the time that 2018 rolls around, representing up to 30% of overall retail purchases at the time. This means that the market will be rapidly changing, so consumers will need to be ready. Retailers should also begin thinking about changes that […]

6 March, 2014 - - News -

Mobile commerce is huge and only going to grow, especially with leaders like Google pushing for technological expansions. Since most people have smartphones and use them for practically everything, it only makes sense that 2014 will see people using them for making ordinary payments. Even a taxi company is taking advantage of the tech by […]

5 March, 2014 - - News -

Collecting data will become ever more important for businesses throughout 2014, but owners should pay attention to some of the challenges that they may face. In particular, they should have an idea of how they will deal with security threats. Coming up with plans for dealing with such threats ahead of time can go a […]

5 March, 2014 - - News -

The majority of the time, people trust big retail stores to keep their personal info like credit card numbers extremely safe. However, in the light of Target and other retailers being hit hard by cyber thieves who stole millions of people’s information, it has come to attention that Visa released two warnings about possible attacks […]

4 March, 2014 - - News -

Whether making professional or personal goals, the beginning of a new year is the most popular time to make resolutions. If you want to become a better manager in 2014, there are six fundamentals that you should keep in mind, including keeping an open mind, expecting greatness, and communicating clearly with employees. Read the full […]

4 March, 2014 - - News -

As technology continues to improve, the threats to online businesses will also continue to evolve and change. Many of these threats are new and rising, like those using newly found digital currencies to scam businesses. Others are improvements of old hacking techniques, like a focus on phishing social media passwords and inputting malware into the […]

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