3 April, 2014 - - News -

This year is going to be a game changer when it comes to brick and mortar retailers, as they will be pressed to make some changes if they want to stay competitive. In this difficult economy, retailers need to embrace ecommerce and turn to a consumer-centric business model. The days of old school retail practices […]

2 April, 2014 - - News -

There is a new study that indicates that shopping can actually make people happier over time. Yes, “retail therapy” is real–of the shoppers who took part in the study, those who made a purchase were 3 times less sad than those who did not. What might this study mean for your business?  Read the full […]

2 April, 2014 - - News -

Why do retailers buy things based on color?  Shoppers are more persuaded by visual cues; appearance is everything when it comes to deals.  In this infographic, discover the impact different colors have on customers, as well as the inlfluence of other factors that affect purchase like overall design and power words such as “guaranteed.” Read […]

1 April, 2014 - - News -

Moving forward, marketing professionals are going to need to place extra focus on developing strategies to take advantage of both ecommerce and commerce. If you have retail outlet, you can no longer focus on your physical presence alone. Below, discover what you can do to optimize your business presence on both channels. Read the full […]

1 April, 2014 - - News -

Companies are trying to take all the data that people input into their social networks, browsing history, and purchase history, and use this information to target shopper’s likes and ramp up consumer spending. Some companies already have approaches for taking advantage of the data, but many are still grappling with how to decipher and use […]

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