18 July, 2014 - - News -

Small business owners must pay additional fees when allowing credit card transactions. These fees can be negotiated if the business owner is savvy and talks to competing service providers. Swipe fees, equipment costs, and any other charges should be considered when negotiating and speaking with the service providers. Find out more about how to cut […]

18 July, 2014 - - News -

When your startup business starts growing, there are six important things you need to take into account. First, chances are that you are not looking at your budget correctly. It can also be really easy to stray from your original company image; make a concerted effort to remain the same. Invest in a spacious office […]

17 July, 2014 - - News -

What should a retailer do to make their store the one a customer  remembers? Provide your customers with a little extra, like a cool glass of water or a coat rack to make trying on clothes more pleasant. Offer VIP services, such as shipping, and special hours for private shopping. Find out what else you […]

17 July, 2014 - - News -

Companies suffer when they do not clearly communicate with their consumers. One major source of confusion is rewards programs. On average, 16 percent of participants don’t redeem their rewards because the rules confuse them. Ninety percent of consumers only consider three models of a major; too many choices is a problem. Find out more ways […]

16 July, 2014 - - News -

A retail industry blogger believes that robots will, within 3 to 5 years, be able to take over tasks like information sharing and customer service. The technology currently exists; it’s only a matter of time before it becomes a reality, as retailers compete with lower margins. But can all workers be replaced by robots? Read […]

16 July, 2014 - - News -

Reaching customers is trickier than you might think, but this article will help you break down the best ways to do that, starting with ensuring that your message makes sense to potential customers and comes in the format that is pleasing to them. It often takes extra effort to find the right way to communicate […]

15 July, 2014 - - News -

Customers are gathering more and more information before buying products. This article shows how to sell products to those highly informed customers. It’s important for retailers to allow the full transaction to take place online, whether it be on their own site or through a site like Amazon. It’s also important for customers to discover […]

15 July, 2014 - - News -

It’s important for all companies to prioritize their digital strategies. This article breaks down how and why to create an effective digital strategy. Companies must perfect the right ways to reach their customers directly in an efficient manner. That means reaching customers on all digital channels with a similar message of collaboration. Read the full […]

14 July, 2014 - - News -

Plenty of women between 20 and 44 years old are not mothers, but they aren’t being marketed to like mothers are. Instead, many retailers ignore that demographic altogether. This is a mistake as women in that demographic are highly influential, educated, and spend significant amounts. Many companies need to rethink their marketing strategies. Read on […]

14 July, 2014 - - News -

Some customers place an importance on purchasing products that are “Made in the USA,” and an increasing amount of retailers are looking to label their products that way. That means moving manufacturing back to the U.S. For some companies such a move can be used as an important part of a company’s promotional campaigns. Read […]

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