11 July, 2014 - - News -

Smartphones are cool, but if you run a brick-and-mortar store, they also might be the enemy since they facilitate comparison shopping right in your store. If shoppers find something better online, they’ll purchase it there to save money. This article talks about how mobile shopping impacts stores like yours and why consumers have no qualms […]

11 July, 2014 - - News -

Keeping customer data safe is vital to customer retention. Recent data breaches at retailers such as Target have altered perceptions on data security. Sixty percent of US Internet users are more concerned about data security than last year. More than 75 percent of respondents in a recent survey stated that they would stop doing business […]

10 July, 2014 - - News -

When customers have opposing viewpoints, the situation presents an opportunity to either focus strategies on solving one side or choosing to focus on the more crucial segment of your business. Some best practices to help resolve this conflict include finding a middle ground, figuring out which customer groups feel which way, educating the opposition, and […]

10 July, 2014 - - News -

This article discusses the shopping habits of millennials, the current young generation. Many young people do not shop in malls or brick-and-mortar shops; they shop primarily online. Also, they have higher ethical standards when it comes to their purchases. For these reasons, it is becoming more and more difficult for traditional, old-school sellers to make […]

9 July, 2014 - - News -

This article discusses how to create an inviting and open shop so that consumers can view as many items as possible in comfort. Seven ideas are outlined so that small retailers can make a great space in a very affordable way. Some of the ideas include painting accent walls, thinking vertically, and utilizing new ideas […]

9 July, 2014 - - News -

Wheels turning? Have a great idea? Finally ready to make it happen? Sharing the secrets to being a productive entrepreneur, this article begins with some fun graphics to show you how to organize your life, your habits, and your thoughts so that you can come out of the gates quickly and make your ideas a […]

8 July, 2014 - - News -

Different options for materials for advertising are explored based on budget, appearance, durability, and longevity. The common options are solid bleached sulfate paperboard, vinyl, styrene, and static cling. This article discusses these possibilities in more depth to help you decide which material is best for your project. After all, anything, even the material, that will […]

8 July, 2014 - - News -

The online shopping boom has cut into the bottom line of brick-and-mortar retailers. Retail stores need to get effective and fast feedback from customers about what they do well and what they can improve in order to ensure steady and repeat business and draw in new customers. Mobile apps are a great way to build […]

7 July, 2014 - - News -

Have you ever gone to a cheap buffet and felt disgusting afterward? You might be surprised to learn that had you paid more for that buffet, you’d likely have felt better about the dining experience even if you ate the same food in the same quantities? Americans perceive the experience of dining out more positively […]

7 July, 2014 - - News -

These days, consumers are utilizing every available advantage to shop smarter, save time, and maximize their spending power. Many brick-and-mortar retailers are reeling from showrooming: shoppers checking out items in stores and then purchasing online at lower prices. Smart retailers are trying to take back sales by utilizing smartphone apps, online coupons, in-store navigation, and […]

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