18 February, 2015 - - News -

Your customers need to frequently use your products if you want to have success. One way to ensure this is to build up the value of your product over time. Give your customers a reason to continue using your products, and allow them to invest in your company. Another great way to encourage customers to […]

18 February, 2015 - - News -

Smart shoppers have found new methods for saving money. According to a study, four out of five consumers are now shopping more times a week for groceries than just once a week. Many people in the 35 to 44 age range said they are less likely to shop just once a week, and 94% of […]

18 February, 2015 - - News -

While some customers feel they cannot trust salespeople, retailers often face customers who tell white lies to get better deals or avoid making large purchases. This story covers the five most common lies customers tell.  These range from, “I can’t afford it” to “…just looking.” You have to be prepared to handle these customers tactfully […]

15 February, 2015 - - News -

When it comes to running a small business, you have one weapon that many bigger businesses don’t have: the ability to connect to your customers personally. One way that you can do this is to communicate with your customers via social media. You can talk to frequent customers, write to them, and give them perks […]

15 February, 2015 - - News -

Lights can help reflect your store’s personality, so you should implement the appropriate lighting to help your customers get the best experience. Do you want your store to have an ambient feel, or are you going for the more homey feel of window lighting? Or is minimal lighting the perfect reflection of your business? Whatever […]

15 February, 2015 - - News -

Your store needs to have a good supply of products, or you may suffer consequences. If customers don’t have their product right away, they may turn back. In order for you to remedy this, don’t rely on just one supplier for too long. Use diverse suppliers. Another thing you need to be sure to do […]

14 February, 2015 - - News -

This Valentine’s Day, show your customers you care with extra free gifts, coupons, discounts, and tailored specials for men and women. Remember to keep distinctions and shoppers in mind when implementing Valentine’s Day campaigns or loyalty strategies. If you have a website for shoppers, you can tailor landing pages with recommendations and content for gender-specific […]

14 February, 2015 - - News -

When winter storms hit, businesses may see a boom in sales due to worried people preparing for the weather, or they may lose business. People tend to buy shovels and extra food when they fear they may be snowed in for a few days, so if you run a retail store, you might want to […]

14 February, 2015 - - News -

If you want to rake in the cash for 2015, it’s not too late to implement a few changes to stay on top. For instance, you can re-arrange the store every so often to give your customers a surprise. Also, do research to stay on current trends, and make sure to take advantage of them. […]

13 February, 2015 - - News -

When it comes to e-commerce, a person’s gender, age, and even their dominant hand can affect their behaviors. Women tend to click on more websites than men, hesitate less, and purchase faster. When it comes to right-handed people, they click more than left-handed people. Older people around 45 to 64 years tend to hesitate more […]

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