Consumers no longer see a distinction between online and offline shopping. Whether it’s searching on a mobile phone, browsing main street shops or hanging out at the mall — it’s all shopping. To adapt to the competitive new reality, smart retailers are embracing the new reality of using digital to extend to their storefronts. Educate [...]
In early 2020, retail was predictable. Clothes were neatly stacked on shelves and displayed on mannequins, shoppers browsed in search of just the right item, and online orders came into the warehouse and awaited fulfillment. Then COVID-19 hit, and a new reality emerged. Stores closed and workers and consumers were sheltering at home, leaving retail [...]
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