Creating a consumer loyalty program is almost a necessity these days in order to retain customers. There are different variations of these programs that you can consider: 1) Rewards and discounts – offer rewards for continued shopping; 2) Direct mailers that give personalized offers; and 3) Credit card linked offers. Deciding on a loyalty program can be difficult, but may be the key to building customer loyalty.
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3 Strategies for Customer Loyalty Programs | Customer Retention