Many customers have the misguided conception that all products are created equal until they buy an inferior product that fails. Then they turn to name-brands. Many young salespeople feel that up-selling means forcing a customer to buy something pricier than what they really need. Many customers don’t understand that there is a reason why superior products cost more. This understanding should be passed on to your sales force. Here are three selling tips for your salespeople to use when up-selling premium or luxury items to your customers.