Companies often lose sight of how to retain customers who are upset about one of their products. There are four ways to turn an upset customer into a return customer and this process starts with customer service reps and giving them the tools they need to be effective. The CSRs also have valuable information that a company can use to rectify problems with merchandise; the information they garner can be used to improve products and continue positive follow-up with customers, improving loyalty.

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4 Processes for Turning Customer Ire Into Loyalty | Customer Service | E-Commerce Times

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