Shoppers may be interested to find out that their high tech cell phones may be acting as tracking devices for their shopping habits. As cell phones connect to wireless networks, companies can collect personal information that can be used to improve their business. Understandably, customers are wary. Although some consumers would not like to be tracked, they may submit to information sharing if they were to be given store credit or extra discounts. At the moment retailers are overwhelmed with data, so efforts on these fronts may come slowly.
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