It’s normal for entrepreneurs to simply love what they are doing and believe that their passion and love will translate to profitability over the course of time. Realistically, money is the life force of a business, and failing to pay attention to it will lead to an unhealthy business. One entrepreneur describes his journey in learning to respect the reality of profitability; doing so enabled him to continue doing what he loves.

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Being Profitable ∙ An A List Apart Column

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