Since retailers have entered the era of Big Data, they have had to increasingly find ways of utilizing the new information available to them. But there is evidence that all of this data has had a major impact on the way that holiday sales are conducted. Contextual promotions, for instance, were not a staple of your parents’ generation.

Read the full article here:

Big Data’s Impact on 2013 Holiday Sales » Practical Ecommerce

© Copyright 2018 Fusion Software LLC 1603 Lbj Freeway, Dallas, TX 75234 214-420-5144