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Four must-have strategies for a successful online store

By Alan Chester, VP of eCommerce at Luzern  With the adoption of online shopping continuing to soar, brands are evolving their eCommerce strategies and upscaling their digital storefronts. While attractive and functional web stores are essential to reach and engage existing customers, entice new buyers, and grow conversion rates – brands must do more, or risk being left behind.  This article features the four must-have strategies every brand should embrace for…

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Why physical stores are still vital for retail

Photo by Atoms on Unsplash During the Covid-19 pandemic, online became a fundamental channel for retailers. Even as overall retail spending decreased, eCommerce sales grew over the previous year. The impressive results may overshadow that eCommerce still represents just a small percentage of total retail sales: in the U.S., the number is as low as 14.5%, according to eMarketer data.  This means that over 85% of retail still happens in physical stores, which makes a synergy between online and…

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When you buy Danforth Pewter, you bring a unique piece of authentic Vermont artisanship into your life. All of our goods are handmade in Middlebury, Vermont by our team of local artisans, who cast, spin, polish, paint, and assemble raw metal…

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