Current events and projects
by: Mary Lister Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep…
American consumers are supporting small businesses and local retailers and open to trying new retail brands, according to a Vericast survey on consumer behavior. The survey, which polled 1,000 U.S. adults, revealed 33% are visiting local retailers and hitting new…
Consumers no longer see a distinction between online and offline shopping. Whether it’s searching on a mobile phone, browsing main street shops, or hanging out at the mall — it’s all shopping. To adapt to the competitive new reality, smart…
Business owners will routinely face a host of setbacks that they will need to overcome. They’ll want to be sure to put those setbacks in perspective. The best way to deal with setbacks may be to prevent them altogether. These, among other…