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What COVID-19 did to customer loyalty

As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands. Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo released last November, a quarter said…

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New Age Retail

In early 2020, retail was predictable. Clothes were neatly stacked on shelves and displayed on mannequins, shoppers browsed in search of just the right item, and online orders came into the warehouse and awaited fulfillment. Then COVID-19 hit, and a…

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