By: Jade Beaver There are heaps of successful businesses that have implemented a loyalty program, and for good reason. They improve customer loyalty, increase overall purchases, encourage repeat business, and much more. Let's dive into it. 1. Improve Customer Loyalty …
by: Annie Nova @AnnieReporter Florida, Fort Myers, Publix, supermarket Gift Card Display.Jeff Greenberg | Universal Images Group | Getty Images Did you receive a gift card from someone over the holidays? Well, it’s time to go shopping. That sounds like…
by: Mary Lister Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep…
@SmitBruins via Twenty20 The retail landscape has shifted quite a bit in the last 18 months – with much of the change having been driven by a greater acceptance and use of e-commerce by customers as we move in and…
Because the competition is tough, customers can demand more engagement from brands and retailers. If customers do not get what they want from one retailer, they do go elsewhere to get it. Retailers need to identify what customer engagement opportunities…
by Jamie Kiser While major industries from tech to the public sector felt COVID's pain points, not many felt them as acutely as retail. Retailers must now contend with everything from unreliable supply chains to a limit on the number of…
American consumers are supporting small businesses and local retailers and open to trying new retail brands, according to a Vericast survey on consumer behavior. The survey, which polled 1,000 U.S. adults, revealed 33% are visiting local retailers and hitting new…
By Jenn Cringoli Before COVID-19, “contactless” was just a box one needed to check off to modify service. Since the virus arrived in the U.S., however, contactless interactions have become a must-have for some businesses — and could become the…
By André Ferraz As consumers have sought out ways to minimize contact, today’s new retail landscape has ushered in rapid changes in both online and offline shopping behavior. With consumers looking to minimize contact, online shopping has surged, and so…
By Alan Chester, VP of eCommerce at Luzern With the adoption of online shopping continuing to soar, brands are evolving their eCommerce strategies and upscaling their digital storefronts. While attractive and functional web stores are essential to reach and engage existing customers, entice new buyers, and grow conversion rates – brands must do more, or risk being left behind. This article features the four must-have strategies every brand should embrace for…