Is it too early to think about the Christmas season? Not if you are a retailer. In fact, now is the best time to begin preparing for your seasonal email sales campaigns, so you will be ready when December rolls around. This year you should pay special attention to targeting mobile users, as a recent study showed that only 28 percent of mobile shoppers have made a purchase as a result of an email.

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Christmas in July? Start Planning for Holidays Now

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