The article discusses how some clothing companies are trying to sell directly to consumers. There is a trend where companies are trying to sell directly to the consumer and go around the traditional retail outlets. Novices opening a new business might think this may be an easy option, but they are sadly mistaken. They find getting your name well known among the general public is very difficult and the growth in consumer awareness is slow.
Read the full article here:
Clothing Companies Try to Sell Directly to Consumers – NYTimes.com