In order for a company to remain successful, it must adapt and grow its e-commerce offering. Footwear retailer Deckers Outdoor is a perfect example of this. When they discovered their e-commerce operations were falling short they adapted, and as a result have been able to maintain a global presence online and with mobile offerings.

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E-Commerce: If the Shoe Fits | Retail Best Practices | RIS News: Business/Technology Insights for Retail, Supermarket Executives

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