While many use store apps to order their products, it turns out that a majority still like searching through the mobile web. Forty-two percent prefer the web, 20% like apps, and the rest have no preference. As a seller, you need to realize that both should work in harmony. Also, if you want to drive more people to your app, make sure that it’s not a stripped-down version of the mobile site. Give it features that set it apart.

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