Creating a consumer loyalty program is almost a necessity these days in order to retain customers. There are different variations of these programs that you can consider:

1) Rewards and discounts – offer rewards for continued shopping

2) Direct mailers that give personalized offers; and

3) Credit card linked offers.

Deciding on a loyalty program can be difficult, but may be the key to building customer loyalty.

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3 Strategies for Customer Loyalty Programs | Customer Retention
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