According to 2012 industry data, consumers are indulging in more craft beers–with sales increasing by 15% since 2011. Many craft breweries are taking advantage of the public’s increased interest, developing new techniques and ways to maintain their craft beers; the flavor of these beers are what many mainstream beer companies lack. The aforementioned statistics lend themselves to the fact that one new craft brewery is opening per day.
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Customers Craving Craft Beer | Convenience Store Decisions