The meaning of social shopping differs between consumers and brands. A study reveals that most of the consumers prefer shopping only after reviewing what the users who have already used it have to say. This is done either through social networking sites or through blogs. Email marketing still holds even greater promise for social shopping. A website, Fab.com even offers incentives for sharing, based on the number of friends added and who have purchased online. Other methods for driving sales are to create communities, sharing through social networking sites, doing from mobile applications etc…

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In Defense Of Social Shopping: Driving Sales And Loyalty

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