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Ecommerce expert Michael Ross expects online retailing to evolve in small but important ways over the next decade. According to him, online companies will get better at using their stockpiles of data to make decisions, and data will become even more important in understanding increasingly convoluted consumer behaviors that involve a combination of online, mobile, and in-store shopping. Learn more about the innovations taking place in eCommerce below.

Read the full article here:
Five Innovations That Will Transform Ecommerce In The Next 10 Years – Forbes
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