When it comes to e-commerce, a person’s gender, age, and even their dominant hand can affect their behaviors. Women tend to click on more websites than men, hesitate less, and purchase faster. When it comes to right-handed people, they click more than left-handed people. Older people around 45 to 64 years tend to hesitate more than younger people, and they look at fewer pages. Use the dominant demographic to your advantage!

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