Since the 2008 recession, consumers have become much smarter about how they spend their money—Hispanics, in particular. According to a recent study, an overwhelmingly high percentage of Hispanic men and women only purchase clothing when it’s on sale. While this suggests that retail stores can appeal to Hispanic customers by keeping a steady stream of sale items in stock, it also indicates the difficulty of persuading Hispanics to pay full-price for much of anything.

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Hispanics Respond To Changing Retail Culture – Forbes

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