The article discusses four different ways to influence buyers to be more enticed into buying a product or service from your company. The first is connecting buyer’s needs to your company as a solution, meaning using marketing to focus on the specific people that need your product. The second is to educate the buyer with new ideas and perspectives. The third point is to persuade buyers that they will achieve desired results. Lastly, collaborate with buyers through events both on and offline. These are just a few tips to help focus a company’s marketing.

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Sales – How Buyers Buy… and Four Ways You Can Help Them Choose You : MarketingProfs Article

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