The “showrooming” trend has finally reached the UK. According to reports, one in three consumers will visit a store only to use their mobile phone to compare prices online and make their purchases elsewhere. Fortunately, there are ways for retailers to combat showrooming, such as: matching the prices of online stores; creating a loyalty point system; offering free delivery; making store purchases more personal; and improving customer service.

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How can retailers combat showrooming? | HSL Mobile

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