Do you own a retail store that’s in a less than prime location? BusinessWeek has some tips that will help you increase store traffic. Along with identifying a target audience, increasing advertisements, and encouraging current customers to post positive reviews online, there is some new technology that can send texts to any smartphone near your store. This innovation, called iBeacons, has the potential to increase store traffic exponentially.

Read the full article here:
How to Get an Out-of-the-Way Retail Store Noticed – Businessweek

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