Although consumers have multi-channel shopping experiences at their fingertips, most retail purchases are still made in brick-and-mortar stores. This article shows you how you can empower yourself in the digital age and avoid common marketing mistakes. Learn how to be more accurate in your retail listings, and make sure your website is easy to find. If possible, add a mobile app to your site for people to download and shop easily whether they’re in your store or your competitor’s store.

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