The meaning of social shopping differs depending on whether you are a consumer or a business.

A study reveals that most consumers prefer shopping for something only after reviewing what other customers who have already purchased the product or service have to say. This is done either through social networking sites or through blogs. Although social shopping does generate new customers, email marketing is still the biggest driver of sales. While social shopping is still a relatively new concept, retailers should look into ways of incorporating social elements in there online marketing efforts to boost consumer spending. For examples on ways this has been accomplished and ideas on how it can be accomplished refer to the following article.

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In Defense Of Social Shopping: Driving Sales And Loyalty
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