American retail chains are attempting to head up to Canada, but it’s not all smooth sailing. First, they assume that Canadians are just like Americans, which leads to poorly targeted ads. Second, they go right into stores instead of setting up online operations first. Third, they set their prices too high. Find out what other mistakes American retail chains make when they transition their business to Canada.
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It’s Not Just Sears: 6 Mistakes U.S. Stores Make in Canada