According to the data from a survey conducted by Great Clips, customers aren’t willing to wait very long for a service before they leave. Great Clips, a hair salon franchise, found that 94 percent of customers don’t think anything longer than 5 to 10 minutes was a reasonable amount of time to be left waiting.

Aside from rude staff or employees, too long of a wait was the second most popular complaint the survey found. If you keep a customer waiting longer than 10 minutes, it may cost you in the end – and 48 percent of those who were kept waiting think that the business is poorly run, while the other 58 percent just go looking somewhere else.

If you run a business, don’t let impatient consumers get away. If there’s an obvious wait, do something about it. Tell the customer in line that you appreciate their patience and let them know it won’t be longer. And if you’re willing to let your business benefit from technology nowadays, you’ll be happy to know that 87 percent of those surveyed said they’re willing to use a technology if it gets them out of waiting in line at a retail store. The other 67 percent are willing to use an online check-in or even a mobile phone app to save their place in line while they do something else.

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