After the mad consumer dash leading up to Christmas Eve, retailers have little time to let the dust settle before the next wave of shoppers arrive. This end-of-year and after-year surge features the chance to build relationships with two unique groups, in the form of new customers visiting for the first time and existing customers looking to return or exchange items. This article features suggestions on how to motivate your employees during this crucial period and minimize interruptions in customer service by avoiding four frequent (and easily corrected) mistakes made by retailers in the post-holiday marketplace.

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Make the Most of Post-Holiday Sales | Entrepreneur.com

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