According to a recent report, men are currently more likely than women to make mobile purchases, but women may be in the process of catching up. In the last year, for example, a greater percentage of women made mobile purchases than men, a sign that women may surpass men in the near future—and something marketers should be considering in their advertising strategies moving forward. 

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Men outpace women on mobile purchases but not for long: report – Mobile Commerce Daily – Research

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