It is true that online shopping has increased over the years. Research shows that Millennials are the ones who do it the most. Marketers know how tech savvy this generation is so they take steps to make shopping easier online, namely through devices, that keep this young generation from having to go into the store to shop. Baby boomers are trying to keep up but are mostly just buying health and beauty products online.
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Do Millennials Shop Online More Than Other Generations? – Shopper Culture