There are plenty of sales self-help books out there, but they may not be the right fit for what you’re selling. Follow some basic rules, and you’ll move ahead of the rest! The most important rule is to not only look the person you are trying to sell to in the eye, but make them think that they are the most important person that you have ever met. The easiest rule is to smile at your prospective client, genuinely.

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No Matter What You’re Selling, This Strategy Should Do the Trick | Entrepreneur.com

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