The article about a new study, reveals that texting is a good way to engage users and monetize apps. With a million apps in the Apple store and hundreds of thousands for Android devices, it can be difficult to get through the app clutter. Forty eight percent of 18-24 year olds believe texting is just as good as a conversation. For advertisers, this means that SMS is fast, inexpensive, discreet and effective in getting messages out.
Read the full article here:
Offer An App? Cut Through The App Store Competition With Text Messaging