Modern customers use social media to track their eating habits and discuss dining experiences at restaurants, which is tracked using the Restaurant Social Media Index. In order to better their ranking, restaurants should reach out to Yelp and other social media sites for help and updates regarding their current online reputation and popularity. Restaurants are encouraged to take the criticisms provided by social media users to help better their customer satisfaction.
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Restaurant execs examine social media ROI at MUFSO | Nation’s Restaurant News